Olivia Herlihy - With Olivia Grace

Olivia Herlihy - With Olivia Grace

Nov 12, 2024

By Chelsea Hawkins

A Conversation with Olivia Herlihy, Founder of With Olivia Grace

Today, we're speaking with Olivia Herlihy, founder of With Olivia Grace, a fine jewelry brand that has quickly established itself as a destination for timeless, ethically-sourced pieces. As a mother of two, a seasoned jewelry industry expert, and an entrepreneur, Olivia has built a business that transforms precious metals and stones into lasting family heirlooms.

Thanks for sitting down with us Olivia. Let's start with this; what inspired you to start With Olivia Grace?

Olivia: Absolutely. I was introduced to the fine jewelry industry right out of college, working for a leading luxury brand, and I've never looked back. After a decade of learning about this amazing industry, I founded With Olivia Grace in the summer of 2023. I wanted to create designs for women, by women. To me, jewelry is an art form: it's a part of family history, a friendship, a love story... something to cherish and tell a story. With Olivia Grace pieces are designed with every woman in mind, offering quality products at accessible price points.

What makes With Olivia Grace products different from other jewelry brands?

Olivia: We're dedicated to creating timeless jewelry that lasts a lifetime, using only the finest ethically sourced materials, including conflict-free diamonds and recycled gold, all sourced from curated and trusted New York suppliers. I don't focus on trendy pieces – most of our designs are classic for the sole purpose that I want you to have it for 50 years. I want you to give it to your daughter, to your granddaughter. What also sets us apart is our ability to modify and customize pretty much anything we make. If something on the website isn't exactly what you want, you can reach out to me, and we'll make it exactly right for you.

Your brand seems to have a strong connection with its customers. Can you tell us about that?

Olivia: Being a small, women-owned business really resonates with our customers. As a mom of two kids, I understand the importance of personal connection. While large companies might struggle to maintain individual relationships during busy seasons like the holidays, we prioritize personalization in everything we do. I believe what makes us special is our ability to connect one-on-one with customers. Whether it's through personal emails, customization discussions, or direct communication, we make sure our customers know they're working with real people who care about their stories.

How has your business evolved since its launch?

Olivia: Since starting in summer 2023, we've seen incredible growth. This year has been particularly wonderful – I've been able to focus on strategy, launch collections, and really build meaningful relationships with our customers. We've developed a loyal customer base, which is incredibly valuable for a young brand. While we may not have years of data like established brands, this gives us the freedom to experiment, see what works, and adapt quickly to our customers' needs. We're constantly learning and evolving, which makes every day exciting.

What's next for With Olivia Grace?

Olivia: We have several exciting launches coming up, including a unique diamond script necklace featuring the handwriting of someone very special in my life – a project that's been almost a year in the making. We're also working on some meaningful collaborations, including a special project for Giving Tuesday with another women-owned brand. Looking ahead to the new year, we're exploring the possibility of introducing a men's line. The opportunities are endless, and I'm incredibly excited about continuing to design and introduce new pieces based on our customers' feedback and desires.

What principles guide your business decisions?

Olivia: Everything we do is guided by our commitment to creating generational pieces. We focus on quality over quantity, ensuring each piece meets our high standards for materials and craftsmanship. Sustainability is also crucial – we use recycled gold and conflict-free diamonds because we believe luxury should never come at an ethical cost. Most importantly, we're guided by our customers' stories and dreams. Whether it's a piece for a special occasion or an everyday treasure, we want our jewelry to be meaningful investments that elevate your style for a lifetime.

You can explore With Olivia Grace's collection of fine jewelry at witholiviagrace.com, where timeless pieces await to become part of your family's story.

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We are pioneering commercial production and paid advertising.

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We are pioneering commercial production and paid advertising.