A Conversation with James Atkinson, CEO and Founder of Atkinsons 1799

Today, we’re chatting with James Atkinson, the CEO and founder of Atkinsons 1799, a prestigious fragrance brand known for its rich history and luxurious scents. James, thank you for joining us! Let's start at the beginning—What inspired you to create Atkinsons 1799?

James: Thank you for having me! Atkinsons 1799 has a deep-rooted heritage in perfumery, tracing back to the late 18th century. My inspiration came from a desire to revive and modernize this iconic brand while staying true to its legacy. The history of Atkinsons, particularly its connection to royalty and the art of fragrance, motivated me to bring this brand back into the spotlight.

How do you define the essence of Atkinsons 1799?

James: Atkinsons 1799 embodies elegance, craftsmanship, and a passion for perfumery. We focus on creating high-quality fragrances that evoke emotion and tell a story. Each scent is meticulously crafted, blending traditional techniques with contemporary sensibilities to resonate with today's discerning consumers.

What sets Atkinsons 1799 apart from other luxury fragrance brands?

James: Our unique selling point lies in our rich heritage and the exclusive nature of our fragrances. Each of our scents is inspired by historical moments or figures, which allows us to create a narrative that connects the wearer to the history of the brand. Additionally, we prioritize using fine ingredients sourced from around the world, ensuring that every fragrance is distinctive and luxurious.

Can you share any memorable moments from your journey with Atkinsons 1799?

James: One memorable moment was when we launched our first collection after the revival. The response from both customers and critics exceeded our expectations. It was heartwarming to see people connect with the brand and appreciate our dedication to quality and heritage. It reminded me of the importance of storytelling in fragrance and how it can evoke memories and emotions.

What challenges have you faced while revitalizing a historic brand?

James: Revitalizing a historic brand comes with its own set of challenges, primarily balancing tradition with modernity. We wanted to honor the legacy of Atkinsons while making it relevant for today’s consumers. It required a deep understanding of both our heritage and current market trends. However, I believe that this blend of old and new is what makes Atkinsons 1799 so special.

What are your thoughts on the future of the fragrance industry?

James: The future of the fragrance industry is bright, especially as consumers become more educated about the ingredients and craftsmanship behind the scents they choose. Sustainability and transparency are becoming increasingly important, and I believe brands that prioritize these aspects will thrive. At Atkinsons 1799, we are committed to sustainability and ensuring our practices reflect our values.

What’s one interesting fact about yourself that people might not know?

James: A fun fact about me is that I started my career in a completely different industry—hospitality! My experiences in hospitality taught me a lot about customer service and the importance of creating memorable experiences, which I now apply to the fragrance business.

Thank you, James, for sharing your insights and the story behind Atkinsons 1799 with us! We can’t wait to see what’s next for your brand.

James: Thank you! It’s been a pleasure. To explore our collection and learn more about our rich heritage, visit atkinsons1799.com.