The Challenge

NEUTRALE, an up-and-coming sustainable fashion brand, sought to expand its online presence and sales while maintaining its commitment to eco-friendly practices. The company faced several challenges:

1. A crowded market with numerous fast-fashion competitors

2. High customer acquisition costs limiting profitability

3. The need to educate consumers about sustainable fashion

4. Balancing growth with their eco-friendly ethos

"We needed a partner who could help us reach more conscious consumers while keeping our marketing efforts as sustainable as our products," said Nacho Aragón, NEUTRALE's Marketing Director.

Our Approach

We developed a comprehensive digital marketing strategy that aligned with NEUTRALE's values and growth objectives:

1. Targeted Audience Segmentation: We identified and focused on environmentally conscious consumers interested in sustainable fashion.

2. Content-Driven Campaigns: We created educational content about sustainable fashion practices and NEUTRALE's eco-friendly manufacturing processes.

3. Influencer Partnerships: We collaborated with eco-conscious influencers to amplify NEUTRALE's message and reach.

4. Optimized E-commerce Experience: We refined the website to highlight NEUTRALE's sustainability efforts and streamline the purchasing process.

The Journey

Months 1-3: Establishing a Baseline

• Focused on audience research and content creation

• Tested various ad creatives and messages

• Baseline metrics:

  • ROAS: 2.8X

  • Conversion Rate: 1.85%

  • Cost Per Acquisition (CPA): $47.62

Months 4-8: Refining and Scaling

• Optimized ad campaigns based on initial data

• Expanded influencer partnerships

• Implemented retargeting strategies

• Key metrics after 8 months:

  • ROAS: 3.5X

  • Conversion Rate: 2.2%

  • CPA: $35.71

Months 9-12: Maximizing Efficiency

• Focused on high-performing channels and audiences

• Introduced a loyalty program to encourage repeat purchases

• Optimized for mobile users

• Final metrics:

  • ROAS: 4.2X

  • Conversion Rate: 2.5% (35% increase)

  • CPA: $23.81 (50% reduction)

The Results

After 12 months, NEUTRALE achieved significant growth:

• ROAS: 4.2X, generating $840,000 in revenue from $200,000 ad spend

• 8,400 conversions with an average order value of $100

• Conversion rate increased by 35%, reaching 2.5%

• Cost per acquisition dropped by 50%, from $47.62 to $23.81

Client Testimonial

"This partnership has been transformative for NEUTRALE. We've not only grown our customer base but also educated more people about sustainable fashion. The team's data-driven approach allowed us to scale efficiently while staying true to our eco-friendly mission," said Nacho Aragón, Marketing Director at NEUTRALE.

Key Takeaways

1. Education is key: Informative content about sustainable practices helped convert eco-conscious consumers.

2. Authenticity matters: Partnerships with aligned influencers boosted credibility and reach.

3. Efficiency enables sustainability: By reducing acquisition costs, NEUTRALE could invest more in eco-friendly practices.

Conclusion

Our 12-month collaboration with NEUTRALE demonstrated that it's possible to achieve significant growth in the fashion industry while maintaining a commitment to sustainability. By leveraging data-driven strategies and aligning marketing efforts with brand values, NEUTRALE successfully expanded its market presence and contributed to a more sustainable fashion industry.