The Challenge

Perris Monte Carlo, a luxury fragrance brand, aimed to scale its ecommerce revenue while reducing its customer acquisition costs. Despite their established presence, they faced several hurdles:

1. A competitive luxury fragrance market, requiring a strong differentiation strategy.

2. High customer acquisition costs (CAC), typical in the luxury sector, which hindered profitable growth.

3. Low conversion rates, as luxury consumers often took longer to commit to purchases.

4. Maintaining the brand's high-end image while driving performance-driven sales.

"We wanted to boost our online sales without compromising on the luxury feel of our brand," said Elisabetta Perris, Managing Director at Perris Monte Carlo.

Our Approach

We developed a strategy to balance performance marketing with brand storytelling, ensuring Perris Monte Carlo’s luxury image was preserved while driving conversions.

Key Components:

1. Targeted Audience Segmentation: We targeted affluent consumers who valued luxury and exclusivity, focusing on niche perfume enthusiasts.

2. AI-Powered Creative Testing: By testing variations of ad creatives featuring the brand’s heritage, product craftsmanship, and customer reviews, we honed in on the most effective messaging.

3. Optimized Landing Pages: We enhanced the landing pages with high-end visuals, product descriptions, and simplified checkout processes to reduce friction.

4. AI-Driven Bidding Strategy: Our AI-powered bidding ensured ad spend efficiency by targeting high-intent customers, maximizing returns.

The Journey

Month 1-3: Initial Testing

• Audience insights: Targeting perfume enthusiasts and high-income consumers led to stronger engagement.

• Creative testing: Ads emphasizing craftsmanship and the brand’s heritage had 15% higher engagement than standard product ads.

• Baseline metrics:

  • ROAS: 5X

  • Conversion Rate: 0.8%

  • CPA: $127.50

Month 4-8: Optimization

• Creative refinement: Highlighting luxury experiences and product exclusivity led to a 25% increase in conversions.

• Landing page improvements: Enhancing the customer journey resulted in a 20% drop in cart abandonment.

• Key metrics:

  • ROAS: 6X

  • Conversion Rate: 1.1%

  • CPA: $75

Month 9-12: Scaling

• Retargeting: We retargeted high-intent visitors, boosting overall conversions by 18%.

• Luxury loyalty programs: Introducing a loyalty program increased repeat purchases by 12%.

• Key metrics:

  • ROAS: 6.8X

  • Conversion Rate: 1.2% (a 39% increase)

  • CPA: $58.82 (a 54% reduction)

  • Revenue: $2.72 million from $400,000 in ad spend

  • 6,800 conversions with an average order value of $400

The Results

• 6.8X ROAS, driving $2.72 million in revenue from $400,000 in ad spend.

• Conversion rate increased by 39%, reaching 1.2%.

• CPA reduced by 54%, from $127.50 to $58.82, enabling profitable customer acquisition.

• 6,800 conversions with an average order value of $400.

Client Testimonial

"Their strategy helped us reach more customers while maintaining the luxury feel of our brand. The results exceeded our expectations," said Elisabetta Perris, Managing Director at Perris Monte Carlo.

Conclusion

Our 12-month campaign helped Perris Monte Carlo achieve:

1. 6.8X ROAS, driving substantial ecommerce growth.

2. Significantly reduced customer acquisition costs, improving profitability.

3. Increased conversion rates, turning more luxury fragrance enthusiasts into buyers.

If your luxury brand is looking to grow while maintaining its prestige, our data-driven approach can help you achieve similar success.